Tag: Media
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Dangers of festive gatherings
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Christmas is a great time for family gatherings, but this does not necessarily mean it is a great time for pets. In fact, it can often be the opposite, with veterinary clinics seeing a major increase in patient numbers that come through the door. One common emergency we see at the emergency hospital during the…
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5 tips to building client rapport
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Establishing client rapport is paramount to any consultation. Without client rapport, trust is difficult to establish and clients are less likely to follow your recommendations. We have seen a good deal of negative publicity regarding veterinary surgeons in the media, so now, more than ever, we need to build that trust from the moment the…
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Social media, pt 4 – content creation
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Goals, targeting and platform are really important, but the most important aspect is, of course, content – what will you actually say and will your audience see it? Generating content can be really time-consuming, but one thing I’ve learned is I tend to overthink it – a simple image or short video can really speak…
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Social media, pt3 – choosing the right platform
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Understanding which social media platform will work for your practice really depends on your key audience and the type of content you want to share. Loads of social media platforms exist and I sometimes find I’ve just got the hang of one, only to be encouraged to try a new one. It’s easy to get…
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Social media, pt 2 – targeting your audience
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Last week, we discussed core goals for social media within a veterinary practice. This time, I want to look at target audience – how to define them, how to reach them and how to keep them engaged. Getting the audience right is essential. Otherwise, you are just wasting your time and money – and who…
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Social media – getting your practice online
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For the next month, I want to move away from the clinical and medical aspects, and focus on some other demands and challenges part of everyday veterinary life. So, over the next four weeks, I will look at the main considerations when planning social media campaigns for your veterinary practice. As a director of a…
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The ‘many paws’ depriving our pets
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I’ve recently been to a writing group I sometimes go to, because, well, I suppose I am a writer. I’ve never written that before, but I do get paid to write, so I suppose I’m a “professional”, and I do write and get published quite a lot. Now I’m meant to do some stuff with…
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Veterinary aromatherapy: the good, the bad and the ugly
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Don’t run away! I’m not entering into the complementary and alternative medicine debates… I’ve just been thinking about the lovely smells of the vet world that make me feel good. Following a Twitter conversation with fellow blogger Nick Marsh back in 2017, I’ve been keeping a little list – a secret list. But I’m now…
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BSAVA 2018
With the explosion of social media and digital marketing in recent years, many businesses have expressed frustration at just how fast the pace of change is. So, in an effort to support the veterinary profession, Veterinary Business Development (VBD) is delivering two presentations at BSAVA Congress to help empower practices when it comes to digital…
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Terms and conditions – are salaries the only bottom line?
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January can be a busy time in the job market as the new year makes people evaluate their lives and consider making changes, and when it comes to resolutions that actually stick, the plan to change jobs is up there. Whatever the reason may be for moving roles, there is a phrase often peddled to…